Dr. Ir. Megawati Simanjuntak, MS. Ir. Retnaningsih, MS. Ir. Md Djamaluddin, MSc. Buku Panduan: Ujang Sumarwan. Perilaku Konsumen. Pengertian perilaku konsumen Menurut Schiffman dan Kanuk () dalam buku perilaku konsumen (Ujang Sumarwan, ) yaitu: “Perilaku konsumen. Buku Panduan: Sumarwan, Ujang. Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran. Jakarta: PT Ghalia Indonesia.

Author: Vull Doura
Country: Andorra
Language: English (Spanish)
Genre: Photos
Published (Last): 20 December 2016
Pages: 120
PDF File Size: 17.6 Mb
ePub File Size: 5.32 Mb
ISBN: 479-9-19483-768-8
Downloads: 98201
Price: Free* [*Free Regsitration Required]
Uploader: Gall

Kirimkan Ini lewat Email BlogThis! You are commenting using your Twitter account.

Prof. Dr. Ir. Ujang Sumarwan, – La La Land

Vision and Mission also be the main topic of the first lecture with Prof. The challenge is the definition of one man and the other may not be the same. Perspective of Consumer Behavior Research. The existence of four elements, known as 4-P in the marketing mix, i. It is probably from the advertisement, consumer approach word of mouth, direct sellingproper place in selling, also from Buuku Social Responsibility CSRetc.

Perspektif Perlilaku Konsumen dan Marketing Plan. The Benefits of Studying Kosumen Behavior.

Life is so short for not exploring your opportunities

Next is the social needs of the need for love, belonging and possessed, and accepted by the people around him. You are commenting using your Twitter account. Shiffman and Kanuk Marketing concept is an attempt to convey the message or wishes to others and trying to get the message or desire is reached.

Ujang Sumarwan divided into two types of consumers, namely “individual consumers and consumer organizations. Social needs can include respect, friendship, and belonging. You are commenting using your Facebook account. This site uses cookies.


When the class began, Mr. You are commenting using your Twitter account. Ujang Sumarwan, MSc www.

Note of The First Marketing Class with Prof Ujang

Previous Post First blog post. Notify me of new comments via email.

You are commenting using your Twitter account. Perspectives of Consumer Behavior and Marketing Plan. Consumer behavior is a part of the social science. College of Human Ecology www.

Companies need to know who the target consumer communication and to understand what the response received from consumers Sumarwan, The interesting thing in the lecture Prof.

Consumers in purchasing goods and services he was going through the decision process, where consumers are continuing to buy or cancel. Therefore, good marketing is one of the most important things in business Text Book Ujang Sumarwan editor. Like the needs for luxury goods newest smartphone, car, etc. Psychological processes that happen to consumers which influenced the decision making process of consumers is religion, needs and motivation, personality, information processing and perception, learning, knowledge, and attitudes.

Individual differences describe factors of individual characteristics that arise from the consumer. Understanding consumer behavior According to Schiffman and Kanuk in the book of consumer behavior Ujang Sumarwan, The bottom sequence is a physiological need that is a basic need to sustain life.

My name is Husein Tejo Prabowo. Notify me of new comments via email. Consumer behavior is closely related to the motivation and needs of consumers. The company can know the consumer’s wishes. Leave a Reply Cancel reply Enter your comment here The main purpose of communication is to influence the behavior and attitudes of consumers Sumarwan, I was born in Jakarta on February 26th Attractive and dynamic consumer behavior illustrates developments around consumers.


The need for security is a necessity of protection for the physical human including protection, regulation, and law. In the above theory illustrates that the consumer is a very important contribution to the development and economic growth in Indonesia, in the development of the consumer every region and even around the world behave in choosing or buying certain goods and services to be used in their daily lives.

Life is so short for not exploring your opportunities

You are commenting using your Facebook account. I take Consumer Behavioue as my supporting course. Consumer behaviour research consists of three perspective: We do believe this era make people smarter and being more selective before choose the product. Consumer behavior will have one similarity between consumers with konxumen consumers, even consumers that exist in the world one example, Consumers in many countries wear clothes and accessories that same.

Nilai suatu merek dagang terbentuk dari kepercayaan para pelanggan terhadap merek dagang perusahaan. This site uses cookies.