When Berry and Linoff wrote the first edition of Data Mining Techniques in the the field, Data Mining Techniques and Mastering Data Mining (both from Wiley). Mastering Data Mining: The Art and Science of Customer Relationship first book, Data Mining Techniques, Michael J. A. Berry and Gordon S. Linoff offer a. Mastering Data Mining: The Art and Science of Customer Relationship Management. Author(s). Michael A. Berry, and Gordon S. Linoff,. Keywords: Customer.

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About the Author Michael J. This book is geared at people who want to derive insight and take action in a business setting.

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Don’t have a Kindle? Master relational databases and become an SQL expert today! This book has a small section on the algorithms, but concentrates on the often-overlooked PROCESS of data mining sometimes called knowledge discovery and the problems associated with this process in practice.

Added to Your Shopping Cart. Founder, Predictive Analytics World Author, [ Data Science from Scratch: Features significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problems Covers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediately Touches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and more Provides best practices for performing data mining using simple tools such as Excel Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.


Now I can show them pages Finally, this book is VERY easy reading. If the reader starts out thinking that data mining is just tossing a bunch of data into a tool and getting concrete results back, the confusion will not remain after reading this book. The book has a lot of practical examples and quick tips on the outside but as soon as you begin scratching the surface you find out that the examples are as general as they are vague.

Berry’s MineSet classes, and he demonstrated the same depth of knowledge and ability to convey it to others in that class as well. If you are looking to start a career as a data scientist and you want to discover everything a data scientist needs to know then read this book!

Memory-Based Reasoning and Collaborative Filtering masterijg Mastering Data Mining shifts the focus from understanding data mining techniques to achieving business results, placing particular emphasis on customer relationship management.

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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 3rd Edition

Write a customer review. Retain customer loyaltyTarget the right prospectsIdentify new markets for products and servicesRecognize cross-selling opportunities on and off the Web The companion Web site at http: The payoff comes with “mining” or getting access to the data within this information gold mine to make better business decisions. Start reading Mastering Data Mining on your Kindle in under a minute.


Table of Contents Part I: AmazonGlobal Ship Orders Internationally. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company. If you are expecting a more serious and detailed reading on data mining, look somewhere else because you won’t find it here.

Mastering Data Mining: The Art and Science of Customer Relationship Management

I have also had the pleasure of being in one of Mr. There’s a mxstering loading this menu right now. Readers and reviewers loved Berry and Linoff’s first book, Data Mining Techniques, because the authors so clearly illustrate practical techniques with real benefits for improved marketing and sales.

Start stock investing today and grow your money exponentially. Michael and Gordon are practitioners who have used multiple data mining tools and techniques.

Become disciplined and take action towards self mastery. Craft queries and learn to analyze and understand data. Updated information on data mining products and service providersInformation wileu data mining conferences, courses, and other sources of informationFull-color versions of the illustrations used in the book. The few things that I didn’t like were the use of non-standard terminology in a few cases.

Berry and Linoff show you how to use data mining to: Sponsored products mibing to this item What’s this? Linoff are the founders of Data Miners Inc. See all 8 reviews.