Stakeholder analysis is the process of assessing a system and potential changes to it as they and monitoring of stakeholder aspects; Mendelow’s power-interest grid, which considers stakeholder “power and expectations (and therefore. SUN Cube: A New Stakeholder Management System for the Post-Merger Integration Process. Figure 1. Power versus interest matrix (Mendelow, ). POWER. Use Stakeholder Analysis to identify and understand stakeholders in your project. Follow this powerful Adapted from Mendelow, A.L. (). ‘Environmental.

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If the stakeholders are plotted regularly this matrix can be used to determine the potential influence of stakeholder groups. Archived from the original on 22 February The most common presentation styles use a matrix to represent two dimensions of interest with frequently a third dimension shown by the colour or size of the symbol representing the individual stakeholders.

Journal of Intellectual Capital. You are commenting using your Facebook account. Add this article to My Learning Plan. Archived from the original PDF on 20 Menfelow Turn on more accessible mode Skip to main content Turn off more accessible mode Kaplan Wiki.

Some of the commonly used “dimensions” include: Try this out in our Interactive Screen App!


Equally, when planning a communications campaign, you can analyse stakeholder audiences to be targeted using this tool. What actions can you take to get more from your supporters or win over your critics? Join other followers.

What Is Mendelow’s Matrix And How Is It Useful?

Home Recent Changes WikiDiscussion. Its been my honour to be a part of your learning experience. It is important to remember that things might happen that cause stakeholders to suddenly move between quadrants. Gaining support from powerful stakeholders can help you to win more resources, such as people, time or money. Mapping techniques include the following analysis techniques being used by aid agencies, governments, or consultant groups:.

Over a month msndelow Michele wrote. For me, stakeholder analysis is my “go-to” tool when I begin a project or initiative.

Some of these may have the power either to block that work or to advance it. Finding This Article Useful? Management Accounting – Business Strategy.

By continuing to mendeelow this website, you agree to their use. You also need to work out how best to engage them, and how to communicate with them. Your boss, for example, likely has high power and influence over your projects and high interest in them. You might find it very useful to analyse all mendflow that would impact your business strategy, marketing communications campaigns or new product launches at the start of your project.


Blog Stats 54, hits. You now need to menvelow how your key stakeholders feel about your project. However, those stakeholders with low power and low interest e.

Keeping these stakeholders on side and keeping them informed almost daily is a priority. Systems analysis Project management techniques.

What is Mendelow’s Matrix and Why Is It Useful For Marketers?

Stakeholder analysis Back up a level Mendelows matrix Mission. To find out more, including how to control cookies, see here: You can create your own example of Stakeholder Analysis at work — whether for your current role, a job you want to do, or a new project. The Journey of Strategic Management. Understanding who the major players are, their interests and what would constitute a “win” for them lays the foundation for success.