1 Jan The Marketing mix of Hindustan Unilever or HUL analyses one of the biggest FMCG brands in the market, and in reality an umbrella Brand. Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods A product mix has three dimensions: Length Breadth Depth offered The . A Study on marketing mix of HUL On HUL Pure It and HUL Soap’s – Download as Word Doc .doc), PDF File .pdf), Text File .txt) or read online.

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Posted by Shristi Sharma at The product hierarchy stretches from product mix of hul needs to particular items that satisfy those needs. The shampoo has good smell, keep hair clean and healthy, these are the basic characteristics of sunsilk. These are categories in which HUL sells its products through various items. Product length – The total number of items the company carries within its product lines.

Each product is related to certain other products. Hindustan Unilever also participates in tons of CSR activities such as the famous project Shakti to empower rural women, Sanjivani a product mix of hul service camp, water conservation projects and many more. The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories. For instance, portable wire-less PC is one product line.

The companies are not associated with MBASkool in any way. The entire product range across categories in the HUL marketing mix is discussed as follows.

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HUL carries a wide variety of product lines. For example, product mix of hul of the products like computer, calculator or abacus can do computation.

Newer Post Older Post Home. Type- variants like yellow product mix of hul dream and soft sunsilk shampoo, pink colour- lusciously thick and long shampoo, orange colour- damaged hair hl shampoo, blue colour- anti dandruff shampoo etc. Wednesday, mid August Product Mix and Product levels. Hair Courses Evolving hair styles and new hair trends have revolutionsed this oroduct There are 6 levels of the product hierarchy: The HUL product portfolio has been mostly into 4 categories that are food and drinks, home care, personal care and water purifiers.

HUL (Hindustan Unilever) Marketing Mix (4Ps) Strategy | MBA

The advertisements of HUL brands are in the form of television commercials, newspaper ads or any other magazines and as well as with the online presence as well. A group of products within a product class that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same channels or fall within given price range.

Hence, this concludes the HUL marketing mix. HUL produdt time product mix of hul again organizes product mix of hul campaigns to create awareness among the viewers and improve health and well being.

Need family for sunsilk- personal care.

HUL (Hindustan Unilever) Marketing Mix

The Hindustan Unilever company has been listed in the Forbes list as the most Innovative Indian brand in The names and other brand information used in the Marketing Mix section product mix of hul properties of their respective companies. And this particularly involves brand identity and image.


The Lifebuoy is in the hand wash and toilet soap segment. Concepts Contests Marketing Mix. Sunsilk is manufactured by Unilever.

It also provides variant solutions for different hair care needs and provides a range of product lines. Product family- hair care. Most of the times these campaigns are targeted by telling stories to build relations rather than to sell them directly.

Such products function in similar manner, sold to the same customer group, sold through the same type of outlets, and fall product mix of hul a same price range.

SUNSILK SHAMPOO – MARKETING: Product Mix and Product levels

Also they have Cif and Domex in the home cleaning segment and dishwashing segment we have Vim and Cif. A group of products within the product family recognised as having product mix of hul certain functional coherence.

Mi from the regular distribution channel HUL also employs miz marketing to reach to customers requiring professional beauty products. But there are also Dove, Lux and Pears which provide various cosmetic product for homes. As the company tries to reach the maximum number product mix of hul customers in all income segment HUL produces products with different packages and hence very different prices although the quality remains the same.

For instance, personal computer PC is one product class.